“Pappy Van Winkle is like liquid gold,” said Jennifer Williams, owner of Weiland’s Market. “ People are so into it. It is smoking hot, mostly because you can’t get it … Consumers are looking for and asking about American whiskeys. Stuff they are reading about, think is cool, or hear is rare.”
My capitalist friends like to tell me that the market is the best way to allocate resources. Then you see how easy it is to manipulate the market and the public and all you can do is laugh.